At the end of November 2014, the café in the new library at Zurich University of Applied Sciences (ZWAH) in Winterthur opened under the new ‘We Proudly Serve’ Starbucks concept. The second concession then opened at ETH Zurich at the beginning of February. Starbucks drinks will be available at 10 sites by the end of 2015.
In future, our guests will be able to enjoy all their favourite Starbucks coffee, chocolate and tea specialities, such as espresso, caffe latte, cappuccino, classic hot chocolate and chai tea latte. The concessions will also serve frappuccinos and blended drinks such as caramel macchiatos. All drinks are created in accordance with Starbucks quality standards and served in line with the classic corporate image. We also sell our own range of freshly prepared sandwiches, pastries and snacks every day.
Our new Starbucks concept takes us one step closer towards the future of catering. Large-scale catering services are increasingly shaped by the stories behind strong brands and the experience they give their customers. Our café bar concept is bang on trend, as we have seen from Compass Group’s success with Starbucks all over the world. October 2014